Price to Win is a process that is used to determine where pricing needs to be to ensure the best possible chance for winning.  This requires significant insight into the details of the program, the procuring agency and likely competitors on the program

Provide a detailed analysis of the competitors on a targeted program:

• Prime contractors
• Teammates
• Subcontractors

Analysis of the competition’s strengths and weaknesses, organizational structure, capture strategies.

PROCESS

LSI determines pricing needs based on:

• Competitive Analysis and Top-Down Price to Win (PTW)by researching Program objectives, customer hot-buttons, procurement structure, source selection authority, incumbents, confirmed pricing of the competition, interested parties
• Bottoms-Up Price to Win (PTW) by creation of work breakdown structure (WBS); complete dissection of labor categories, salary levels; manpower estimates based on SOW/PWS, basis of estimates (BOE) for all WBS elements
• How competitors will likely develop their pricing
• Strategic pricing strategies and approaches that should be considered